Have you ever noticed that after drinking coffee for a while, you end up needing more and more to stay awake and feel its effects? Maybe a few months ago all you needed was 1 cup of coffee to get you going all morning… Now it seems like before 10 AM you’ve already drunk 3 coffees and are contemplating getting a 4th? Have you ever wondered why this happens? This happens because after drinking a lot of coffee on a continuous basis, your body’s beta-2 receptors will start to experience down-regulation. When this happens, your body will start to become desensitized to caffeine, requiring you to use higher and higher doses of caffeine to elicit the same effects. This quickly becomes a slippery slope. You feel less of the effects of caffeine so you drink more caffeine—but by drinking more caffeine you end up feeling even less of the effects next time. You do not want to become addicted to caffeine. This is why we recommend cycling your caffeine consumption periodically to keep your beta-2 receptors fresh and caffeine working the way it should! What is caffeine cycling? Caffeine cycling just means taking a break from caffeine for a short period of time to let your body “refresh” your beta-2 receptors in your brain. It gives your Central Nervous System a break, and once you start drinking coffee again you will find that you are sensitive to the caffeine again. It actually doesn’t take a long period of time to re-sensitize yourself to caffeine either, or get over that hump of withdrawals you may experience if you are a heavy-duty abuser of caffeine. How to cycle caffeine/coffee consumption You just need to cut yourself off from coffee & caffeine consumption for about a week straight. It’s like ripping off a Band-Aid, at first it hurts, but the pain quickly goes away and you’re left healed and refreshed afterwards. The same goes for your brain when it’s refreshing the neurons that you’ve desensitized due to excessive caffeine consumption. For a typical heavy coffee/caffeine drinker, after beginning your cycle, it’ll probably go something like this: Day 1: Headaches throughout the day, difficulty concentrating for long periods of time, feel very tired. Day 2: Headaches intermittently throughout the day, mild loss of concentration, feel drained. Day 3: No headache at all, no loss of concentration, slightly tired. Day 4: Even less symptoms as day 3, if any at all. Day 5: Feel completely normal. Your experience may differ from this. For some people it takes longer, for some people it is shorter, but making it through those first few days when you’re experiencing some headaches and brain fog is absolutely necessary. It is during those first few days that your brain will up regulate your beta-2 receptors, de-stress your central nervous system, and get your body to actually respond in a sensitive manner to the caffeine in coffee again. Just as it is very important to monitor how much coffee and caffeine your body is taking in on a daily basis, it is also very important to know where your coffee and caffeine is coming from! While it is unfortunate, a lot of coffee out in the market today is actually very low quality due to mass-production methods used throughout the world. When you drink low-quality coffee, sometimes your coffee will contain varying levels of mycotoxins (mold) and harsh chemicals that were used either during the farming process or manufacturing process… This can lead to a whole host of negative side effects making excessive caffeine consumption pale in comparison. This is why it’s so important when you’re picking a caffeine source that you pick an all-natural, organic, high quality source of caffeine that will benefit your body, not harm it. You need a great source of caffeine like Red Coffee. All of our coffee is organically grown on family operated farms in the best parts of the world for their respective roasts. We love coffee and we believe that everyone should benefit from the great effects that coffee can provide for us. You shouldn't have to suffer for wanting to experience coffee the way that it is supposed to be. And now you don't have to. BUY RED COFFEE TODAY!!