It is estimated that over 50% of Americans over the age of 18 drink coffee every single day. We all love coffee, that much is pretty clear. Aside from the smell and the taste of coffee however, the real reason why everyone loves coffee is because of a wonderful little compound called caffeine. You’ve probably heard about caffeine before, but do you know what caffeine does to your brain? From the moment that you take the first sip of your coffee, caffeine gets to work being absorbed into your body. Caffeine actually gets absorbed so quickly that about 99% of the caffeine that you consume is absorbed in about 45 minutes. Once caffeine gets absorbed into your body, it quickly makes it way to your brain, where the magic happens. In your brain, you have many different types of nerve receptors. The nerve receptors that caffeine interacts with are called adenosine receptors. Adenosine receptors in your brain are what help your body get tired throughout the day. The longer that you are awake, the more adenosine your brain will produce, which will bind to the adenosine receptors in your brain—making you feel more tired. When you consume caffeine however, the caffeine molecules bind to the adenosine receptors in your brain, blocking adenosine from binding to them. Instead of promoting fatigue like adenosine, caffeine actually speeds up the nerve cells that it binds itself to. This ‘speeding up’ of the nerve cells in your brain leads to increased neuron firing throughout your brain—which signals your pituitary gland to produce adrenaline and all the benefits that come along with that. With the lack of adenosine binding happening in your brain because of caffeine, your dopamine system is able to work more effiencely making you feel happier. To recap, when you drink a high-quality, organic, cup of coffee and fill your body with caffeine you will: Delay the feelings of tiredness by blocking adenosine Boost your mood by freeing up your dopamine Release adrenaline providing you with a jolt of focus and attention Caffeine is basically a miracle drug for human beings. But as with anything that you consume, it’s extremely important to know where things are coming from before you put them in your body. Caffeine is amazing, but there are many shady companies out there that will put out inferior products loaded with caffeine and other chemicals that may make you feel good in the short-term but are actually very harmful for you in the long-term. This is why we recommend that you always get your caffeine from a high-quality, organic source that you know and trust. You deserve a high-quality, organic source of caffeine like Red Coffee. Here at Red Supplements, we know exactly where and how each of our 3 coffees are produced from when the coffee beans are planted in the ground to when we ship you your package. RED Coffee is an organic Peruvian Arabica grown from 4,000 to 6,000 feet above sea level in the rich volcanic loam soil on a family operated farm in San Ignacio, Cajamarca, Peru. BLACK Coffee is an organic Sumatra variety sourced from the family run Jagong Mill surrounding farms located in the Takengon and Atu Lintang coffee region of Aceh province in Sumatra, Indonesia. GOLD Coffee is an organic Ethiopian Yirgacheffe sourced from family owned farms organized around the Biloya Cooperative located in the village of Biloya in the southern district of Kochore, Ethiopia. Now you can have coffee from Indonesia for breakfast, coffee from Peru before lunch and coffee from Ethiopia after dinner all for less than $30! BUY RED COFFEE TODAY!!